Global SX Events Under New Ownership

29 November 2011 – The world of BMX racing has entered the mainstream, particularly after its 2008 introduction to the Olympics. Global SX Events, Inc. a BMX event promoter has been acquired by active capital firm StrateSphere LLC on October 12, 2011. StrateSphere aims to make Global SX Events and subsidiary EliteTrax, Inc, global leaders in the BMX industry.

I’m excited to have StrateSphere LLC onboard as new owners of Global SX Events. Their experience when it comes to business strategy and development is exactly what’s needed,” says Johan Lindstrom, CEO and founder of GSX Events. “Our current GSX team knows BMX and sports, but now we will also have the sharpest business strategist in our corner.”

Global SX Events (GSX) oversees the general management of the UCI (International Cycling Union) BMX Supercross World Cup. Under their management, the 2011 UCI BMX Supercross World Cup brought in record numbers of participants and spectators. The UCI BMX Supercross World Cup is the world’s leading BMX racing series and serves as the main qualifying event for the 2012 Olympics.

“StrateSphere is very excited about the acquisition of Global SX Events. BMX is rapidly gaining popularity among youth as a leading global action-sport, and we are very happy to join GSX in the promotion of such an amazing and unique sport. To be a part of a worldwide phenomenon, such as the UCI BMX Supercross World Cup, is a great opportunity,” explained Tariq Farwana, managing partner of StrateSphere.

GSX will receive a wealth of new strategy and development experience and ideas from their new owners at StrateSphere. The business strategy and development will enable GSX to satisfy the increased demands for cutting edge events, as well as construction of high-level BMX tracks around the world through its subsidiary, EliteTrax, Inc.

About the Union Cycliste Internationale

Founded in 1900, the Union Cycliste Internationale (UCI) is the world governing body of cycling. Headquartered in Aigle, Switzerland, the UCI is the International Federation of Cycling uniting the National Cycling Federations of 178 countries.

About Global SX Events, Inc.

Global SX Events Inc. (GSX Events) is the premier promoter of professional BMX events internationally. The GSX team represents the leading edge of BMX events organization and have been instrumental developing the BMX Supercross World Cup series. GSX Events Inc. is headquartered in Gahanna, Ohio, USA.

About EliteTrax, Inc.

EliteTrax, Inc. (EliteTrax) is committed to the development, design and construction of premier event tracks around the world. The EliteTrax team led by Tom Ritzenthaler is globally recognized delivering BMX tracks of the highest standard and is the preferred construction company of the UCI as well as the appointed track builder for the 2012 Olympic Games in London. Headquartered in Gahanna, Ohio, USA, EliteTrax is a subsidiary of Global SX Events, Inc.

About StrateSphere LLC

StrateSphere, an active capital firm, is a unique blend of a private equity and a management consulting firm. StrateSphere’s primary competency is of enabling small and medium size enterprises (SMEs) to maximize their enterprise value in local and global markets.

StrateSphere aims to be a vested-interest partner of choice for SMEs in providing a comprehensive solution to their needs. In essence, StrateSphere has set out to carve a new niche in the private equity market. StrateSphere’s aim is to evolve the traditional venture capital model by blending it with aspects of management consulting, thus providing a synergistic and comprehensive offering that enables SMEs maximize their potential. StrateSphere has coined the term active capital to describe this new level of a comprehensive business proposition.


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