Universal Sports Partners with Global SX Events to Broadcast 2011 BMX Supercross World Cup

World Cup Event From London’s Olympic Track to Air on NBC on August 21

Westlake Village, CA –July 22, 2011– Universal Sports has partnered with Global SX Events to broadcast the 2011 UCI BMX Supercross World Cup. This partnership will include both live and taped coverage of the remaining World Cup events, including a stop in London, England that will air on NBC on August 21. This marks the first time since the 2008 Beijing Olympic Games that BMX racing will be available live to U.S. television fans.

The UCI BMX Supercross World Cup is the premiere BMX racing series in the world, showcasing the very best riders on the most demanding and spectacular BMX Supercross tracks ever build. The World Cup is the main qualification events for the 2012 London Olympic Games. Fans will get a preview of the official 2012 Olympic track from London on August 21on NBC. This event will serve as the only opportunity for BMX athletes to compete on the Olympic track before the London Games.

“I’m excited about this agreement with Universal Sports and NBC, enabling us to bring BMX and the UCI BMX Supercross World Cup to wider TV audience in United States,” says Johan Lindstrom, CEO of Global SX Events managing the UCI BMX Supercross World Cup. “Many Americans grew up riding a BMX bike and this will certainly be something they will enjoy watching on TV.”

“BMX Supercross is thrilling and exciting programming for Universal Sports,” said Perkins Miller, COO of Universal Sports. “The remaining races on the schedule will feature all of the top BMX athletes as they race towards the 2012 Olympic Games.”

Television Broadcast Schedule

August 21London, England, 3:30 PM ET, NBC

Chula Vista, California, October 1, 7:00 PM ET



Universal Sports, a partnership between NBC Sports and InterMedia Partners, LP, is the premier multi-platform media destination for Olympic-related sports programming in the United States.  Universal Sports is available in 52 markets nationwide, including all of the nation’s top 10 media markets and 20 of the top 25.  Major world championship sports events aired on Universal Sports include track and field, skiing, swimming, gymnastics, marathons, figure skating, cycling and rugby.  The network’s website, UniversalSports.com, delivers an immersive user experience via live and on-demand competition coverage, interaction with top athletes through interviews and blogs and in-depth access to Olympic sports news and information year-round.  For more information, please visit UniversalSports.com.

Global SX Events Inc:

GSX Events is poised to be the premier promoter of professional and amateur BMX events internationally. Headquartered in Gahanna, Ohio, USA, GSX Events is managing the UCI BMX Supercross World Cup on behalf of the UCI.

Union Cycliste Internationale

Founded in 1900, the Union Cycliste Internationale (UCI) is the world governing body of all international cycling. Headquartered in Aigle, Switzerland, the UCI is the International Federation of Cycling and represents the associations of 173 countries and their National Cycling Federations.


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